Crafting Dreams
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"Meroe" reinvents itself as the Milanese temple for quirky shoes, where elegance meets uniqueness.
For Meroe, a new shoe store in Milan, I developed a brand identity that captures sophisticated eccentricity with the claim "Chasing the extraordinary. Step into a world of eccentric elegance." The project uses a dreamy color palette, mixing shades of pink, purple and pale yellow, to evoke an ethereal, dreamy atmosphere. Meroe's advertising campaign and visual identity are designed to appeal to individuals with strong personalities, ready to go beyond appearances and explore a world of bold, innovative style.
